Cashback Sites and Rebate Marketing Explained

by Bill Weston
http://www.sitevisibility.co.uk/

In times of economic hardship, it's no surprise to see consumers looking for several ways of making big savings on their purchases. While voucher codes and email coupons have proved extremely popular over the last few years, cashback offers and rebate marketing is the latest news for penny-pinching consumers.

The idea of rebate marketing is that an amount of money is returned or refunded to customers on purchases or other financial transactions. Rather than discounting the actual price of a product or service, a chunk of the cost can be offered back to customers in the form of repayments. They are sales promotions by marketers, who use these incentives to encourage people to buy. Consumers usually have to send off a coupon, receipt or barcode in order to receive the rebate. The amount of money received will depend ultimately on the cost of the product or service, when it was purchased, where and even how it is paid for.

Retailers, manufacturers and affiliates can all offer cashback or rebates on purchases, and claiming this cash back can happen in a number of ways. If the transaction takes place in a shop or retail space, then a cashier or sales assistant may be able to print out and provide a receipt which can be used to claim cashback. The payment can be made in a variety of ways including cash, card payments or even credit vouchers. It's easy to see why rebates and cashback have become powerful sales and marketing tools.

Rebate marketing and cashback offers caught on in the United States initially, and marketers and retailers have made the most of the practice. This ensures that when consumers provide proof of purchase through receipts or other types of document, they also provide ID which includes useful and valuable contact information which can be used to re-market. Names, addresses, methods of payment and purchase histories are all useful pieces of information for retailers and marketers, helping them to analyse customer behaviour and creating a database of contacts for sales activities.

Rebates and cashback sites have proved popular with thrifty consumers, especially when buying high value items such as technology. There is a certain amount of time and effort which consumers need to invest in understanding and following rebate and cashback offers, whether it's using a particular method of payment, providing certain details or sending off receipts or other documentation. It's on high value items that cashback payments can be significant.

Bill Weston writes on a number of subjects including cash back sites, cashback and cash back.

Article submitted Friday, January 13, 2012 & read 2 times.

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