How To Check Website Stats The Easy Way

by Jimmy Cox
Nicolas Darvas Trading

You should start monitoring your internet marketing reviews website early on but there is no point necessarily in starting split testing straight away. If you're getting five unique visitors to your website a day or a week, you're not going to have enough data to get statistically significant results to say, oh, yes, this headline is performing better than that headline. So you need to make sure there is enough traffic going through as you check website stats.

Some things you might want to keep an eye on though, you can have a look at the number of directory maximizer review visitors, you definitely want to watch. Have a look at the referrers. This is just by using Google Analytics, you can have a look, where are the people coming from? Most people don't focus on where they're strong. They focus on where they're weak. This goes across the board. Most people think to get better, it's better off to find where are the holes? Often times they'll try and plug some holes as opposed to trying to build up where it is that they're strong in providing website traffic report.

I like to, for example, for referrers, look at, well, I'm driving the most amount of my traffic, a good chunk of my traffic is coming from Google organic search. Another good chunk of the traffic is coming from YouTube. Ok, well now I'm just going to focus eighty percent of my effort into doing organic search and YouTube because it's working for us and we try and make it work a little bit better for our Unique Article Wizard Review website.

You can also have a look at bounce rate on your podcast interviews website. It really depends on the industry. It's very hard to give set numbers. Some people can have higher than 40% bounce rate. That means as you check website stats, every hundred people who land on your website, forty of those are just going to disappear straight away and never come back to your website. So it's a good metric to watch to see what can you do to reduce your bounce rate. How can you make your website more sticky? Video is great because it is a way, once they get engaged, it's much harder for them to disconnect than if they were just reading.

It's the same with time on page. It can vary. I think some of my sites might have five minutes on page on average but that's because I've got a video that goes for twenty minutes and people start and then they get hooked in. Some other sites where we're doing some slightly more aggressive SEO work on where we're going for keywords that might not be a direct fit for the person that we're looking for, sometimes the bounce rate is quite high because they get to the page and they say, oh, it's not quite what I was expecting. They hit the back button and go back to Google. So you need to obviously take these numbers into account based on what pages you're looking at.

Also conversion rates. Conversion rates are absolutely key. Try and target around, I think at the moment for our website, Melbourne SEO, the free report I think it might be opting in at about 18%. So 18% of the traffic is jumping in for the free report. See what you can do to increase your opt ins as you check website stats today.

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Article submitted Wednesday, January 04, 2012 & read 1 times.

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