Get Your Ads Approved: Keep Re-submitting!

by Jen Sheahan
FBadsLab

If you’ve read our overview on getting started with Facebook ads and need more information about how to get ads approved, we can help! One of the most common questions people have is, “Why is my ad being rejected by Facebook?” This sometimes happens even when you’re trying to resubmit an exact duplicate of an ad that is already running successfully on Facebook. It can be frustrating but don’t get discouraged! There are things you can do to help your ads get approved:

First of all, you can start a new campaign. Take the duplicate ad, a copy of an ad you’ve already had approved, and create an entirely new campaign with a new name. This sometimes works.

Another thing you can try is to submit your ad for approval on a different day or different time of day. You may get a different Facebook reviewer and your ad may be approved. Facebook ads are reviewed by actual people and this really is a blessing in disguise. One reviewer might let through an ad that another has rejected. I know it’s frustrating but it also means that you’re not doomed at the first rejection. And once your ad is successful, chances are you won’t have any trouble. Facebook rarely stops showing ads with a good CTR. It may also help to keep in mind that weekends are notorious for having a high disapproval rate. If you submit an ad on Friday night, chances are it won’t get approved until Monday. On the other hand, an ad submitted on Monday morning may get approved in ten minutes! So try again during the week.

Try submitting ads one at a time. I’m not sure why but sometimes we see that ads submitted together will have a higher disapproval rate and later find that submitting them individually solved the problem.

The last thing you can try is using a completely different angle altogether. Even if the image from one ad and text from another have been approved in the past and are running successfully, they won’t be approved when combined together in a new ad if they are incongruous. So even if they were approved separately, make sure the image and ad copy make sense when combined.

Lastly, if those three things fail, consider the reason your ad has been disapproved. Did Facebook say that they’re not able to publish your ad due to inappropriate content? Make sure you’re following the advertising guidelines, not showing too much skin or otherwise being too suggestive. One potential problem area is the landing page. If your landing page is misleading, that could certainly be the problem. It is imperative that your ads relate to the content of your landing page. If you’re advertising weight loss, exercise, or making money online, know that these topics tend to have a high disapproval rate because it’s a gray area. Often the disapproval rate for these types of ads is quite high. But if what you’re advertising is legit and a valid offer and you’re not breaking terms & conditions, you can usually get a good percentage of your ads through. So keep re-submitting. Chances are it’s a good ad and different from what’s out there. Mundane ads get approved very easily and it’s not uncommon for a really interesting and potentially successful ad to be rejected as many as ten times before being approved. So keep trying. Experiment with different days, times, images, and campaigns until you get it approved. Don’t give up!

Article submitted Tuesday, May 31, 2011 & read 19 times.

Founder of FB Ads Lab, Jennifer has for many years helped entrepreneurs and business owners to acquire the skills and knowledge they need to market their products, services and business in this dynamic environment. She is the innovator of a unique and successful system that is applicable to all kinds of businesses – online and offline, big and small.

Both online and offline businesses that recognize the role that social media plays in today’s society engage Jennifer to design and monitor their Facebook advertising campaigns. She has worked closely with well known and successful marketers including Anthony Robbins, Eben Pagan, Frank Kern, Trey Smith and James Schramko on their Facebook marketing plans.

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