Keywords - Top 3 Factors To Know When Making A Web Page

by Craig Currens
EverDream Web

What are Keywords and how to pick out search phrases.

Keywords are really more trouble-free than some (SEO) search engine optimization web-sites make them out to be, they are just the words that an online user types into the "Search" box of their browser.

These words tell the internet search engine what the user is looking for and then the search engines go find sites that would be a good referral for that Internet user and that is what the internet search engine shows us in the "search results". If you are able to get your website to show up on page one of the search engines "search results" when anyone searches for a certain keyword phrase, that means that you have a Page 1 ranking for that keyword phrase.

1. Keywords should be researched in Google's keyword tool.

This way you realize whether or not people are looking for them. Often, a keyword phrase we think would be decent, is in reality not. And when we research this a little bit, we see that it really isn't getting searched for the way we imagined it would. The good thing about Google's Keyword tool is that it will recommend similar words that you can use and tell you how many searches are being done for it. Example:

I just did a keyword data search using Google's Keyword Tool for the phrase "Screw driver kit". It sounds like a good keyword to optimize if I sell sets of screw drivers. When researched, we see that it gets 3,600 searches a month globally.

Google's Keyword Tool recommended "screwdriver set" which gets over 33,000 searches. Not only was I using "kit" when I should have used "set", but I was separating the word "screwdriver" into two words "screw driver" which was hurting the results.

Based on what I have learned in Google's Keyword Tool, I am going to optimize "screwdriver set". Exactly as it appears, because any variations will change the keyword and therefore affect the results of my seo. So, I won't do "sets" plural or anything like that.

2. On-page placement in the code.

This is the job of the web person. However, it never hurts to check up on them... so if you desire to supervise them I'll inform you of what they should do. The keywords should go in the following places in the page's code, at the very least:

The title tags - It is essential to put the Keywords here

The Description meta tags. The keywords must be at or very near the beginning of the description. The description itself should be kept to only one or two reasonably sized sentences.

The Keywords meta tags. Again, you will want to place the keywords you consider most important at or near the beginning. You will want to be careful that you don't overload the meta tags with too many keywords. Be sure to keep it to no more than 10 keywords or keyword phrases if you can.

The Alt tags that can be found within an images code.

3. On-page placement within the content.

Header tags. These are in brackets and contain "h1" or "h2" or so on... and are generally at the beginning of each section of the page. Don't use the keyword phrase you are optimizing in all of them. Just placing the phrase in one or two of the headings will do.

In about 2% of the content. So, for every 100 words that are put into the content, two of them should be the keyword phrase (assuming the keyword phrase was two words)

At the footer (bottom) of the page, below everything else, you are going to want to insert the keyword one last time in an effort to really drive home to the search engine what this page is about.

Make it Bold - Find a place that you've integrated your keyword phrase into your content material and make it bold! Just once, and try not to make anything else bold if you can. This is super minor, but it could be the little thing that pushes you ahead of a competitor.

The SEO Scout, http://www.theseoscout.com

SEO Company

This Article brought to you by CJ Pennington. I hope you find this information helpful. I was able to attain this information from a great resource I find myself referencing quite often, theseoscout.com. Information such as this is only useful if you have a website to practice it on. You can visit a domain registrar such as EverDreamDomains.com and buy everything you need cheap and in one visit. Your domain name, your hosting account, email, blog and more. All the best to you in your endeavors!

Article submitted Monday, May 09, 2011 & read 2 times.

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