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Search engine optimization consultants are a dime a dozen nowadays and they all make these elaborate claims about driving up your website traffic.  But no one cares if their site gets one hundred thousand visitors a month, if they are not quality leads.  Not too mention that no seo consultant can get your site dramatic results immediately, unless their using black hat tactics like spamming which hurts your site in the long run. 

The fact is seo takes months and months, search engines take time to index your site.  A truly high quality seo expert will be honest with you and explain that it takes time.  The question that any consultant should ask and you ahould be asking yourself is: what are your needs?  If you need a website purely for informational purposes than seo is probably not necessary.  If you are looking to use your website as a sales tool or you are in a highly competitive industry in which you need to differentiate yourself than search engine optimization is crucial and should begin immediately.

 

Examples of businesses that need to be doing seo yesterday are universities, real estate agents, travel agents, etc.  These are businesses people are going to contact based on searches they performed on the internet.  You may think universities is surprising; however, the boom of online classes and degrees has made search engine optimization a crucial part of any universities marketing strategy.