What Is Seo? How To Write Website Content That Shows Up In Search Engine Results
by Leah Writer ArtistIllustration and Writing Services
If you are writing articles on the Internet or website content you may have seen people mentioning the value of 'keywords' or talking about 'seo' but never properly understood what was meant.
Either this or you write away and never give factors that influence search engines a thought.
If you do write on the web for any purpose and you want search engines to find your content so that your readers can then find you, you can benefit from learning about & using keywords and how to seo your website content.
What is seo?
SEO stands for search engine optimisation and it simply means that the website or its content (or both) have been constructed and written to maximise the chances of being picked up and ranked highly by search engines.
As a writer of website content, articles, blog posts etc. it is very useful to understand a little of how search engines choose articles to rank highly and also to learn how to seo your own content to ensure it gets as many readers as possible.
"Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. "
What are keywords?
Keywords are words or phrases that writers place in their articles or blogs (content) that are relevant to the topic but also might be terms which people enter into search engines with high frequency.
In other words, the aim of keywords is to be matched with what a lot of people are looking for and then when Google throws up a list of results you might be in the top few pages of Google, if not the first page of Google!
The better the keywords the more likely this will be the case.
Here is a great FREE keyword tool.
When you enter a word in their tool bar, one that relates to your topic/product Google will give you a list of their most popular keyword phrases and place them in order of popularity. You can select from exact phrase, broad phrase and so on.
Keyword tools are a must for any writer who wants to SEO their content and increase/improve their Google page rank.
Here is a free question generator tool. The info on the free question finder page says this:
"People often type questions into search engines. Now you can find these questions, answer them and get some great search traffic."
This free question finding tool is great for finding questions that
people might be entering directly into their search bar. If your
article provides the answer, using their exact question (one that is
highly entered) in your title, increases your chances of search engines
ranking your content highly and users finding your articles.
WARNING re keyword density
Some people go utterly bonkers with keywords and that is now counter productive as these articles are being identified by Google as keyword spam. Read here for more details on keyword stuffing and why you shouldn't over do keyword use in your articles.
I would myself try not to use more than three duplicate keyword phrases in any article.
Keyword phrases in titles are useful but add a unique spin tail end or start to grab both human and Google bot attention.
Visit http://www.painfreemarketing.co.uk for my writing services.
Article submitted Wednesday, August 26, 2009 & read 549 times.
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