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Columnist10 Ways to Get Less Search Engine Traffic
by Jeremy Morgan

So, you got yourself a new website set up and you want to be at the bottom of the " shower head " search results. This may not get you banned altogether, but it will at least get your site deranked enough that new visitors will stop bothering you. 1. Build hundreds of pages with the same content. Build as many pages as you can, with basically the same content. Build one for " shower heads in Oregon " , then build another for " shower heads in California " . Build one for every state, and all the big cities in that state. Doing this should get your site banned in a month or two if you do it right. 2. Buy 145 domains, and point them all at the same site. Another old SEO... (read the rest of what Jeremy Morgan wrote.)

Internet Marketing Leads to Greater Business Success
by Richard Murphy

Site wide links appear on each page of your website. Many times, they are placed below everything else on the site page. A site wide link is terrific to use if there's a particular page you'd like your readers to be able to easily find, such as a page where they can order products or one with your contact information. Site-wide links are located at the bottom of every page for ease of access. You also have the option of organizing these links in a menu that allows drop down navigation of your site. A menu should be designed logically and should contain a description about each page. Using HTML coding in your content is critical to getting the best search results. Meta tags are used by... (read the rest of what Richard Murphy wrote.)

Higher Sales via Search Engine Optimisation Strategy and Pay per Click Campaign
by Imran Khan

The World Wide Web has revolutionised the way business is done. The Internet has created a huge pool of potential customers, clients and visitors, all across the globe. But how does one ensure that their company’s products/services catch the eye and attention of these potential customers? The answer to this question lies in the new mode of marketing called Internet marketing. Internet marketing makes use of a variety of tools, numerous models and countless strategies to ensure that your business grows and reaches to all the concerned stakeholders. One of the most successful strategies and prominent advertising models are search engine optimisation (SEO) and pay per click (PPC)... (read the rest of what Imran Khan wrote.)

ColumnistAdWords 'PPC' Extensions
by David Carley

Next time you're analysing your Google AdWords PPC campaign, take a look at the AdWord Extensions, you may have to click on the little drop down box to the right of the 'Display Network' to make these extensions visible. There are five different Extensions at present and these include: Location Extensions Call Extensions Sitelinks Extensions Product Extensions Social Extensions They can seem to be a little daunting on first viewing, you'll be thinking what goes where when it comes to implementing them into your PPC campaigns, and notice there I say campaigns, you see you can have different Extensions for different campaigns but not for different ad-groups. But back to why I'm... (read the rest of what David Carley wrote.)

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